What is online marketing? Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, and more. The objective of marketing is to reach potential customers through the channels where they spend time reading, searching, shopping, or socializing online.
Online marketing has many avenues of making money. The more obvious is having your own online store. However, online store owners compete with million of similar offerings. They strive to position themselves at the top of the list with SEO strategies, Google AdWords, Facebook advertising and so forth.
Nevertheless, many online businesses have come to realize that the best strategy to grow their business is the old word-of-mouth technique. This is were the opportunity is. To implement a word-of-mouth strategy, online businesses are creating affiliate programs. To learn more about affiliate marketing plese go here.